Jake Paul y The Chainsmokers: convertir la fama en dinero, ¿Jake se mete en política? y señales de burbuja en el capital riesgo

[0:01] Jake Paul has got to be the dumbest, cockiest, stupidest, most egotistical person in the social media sphere. >> Mr. President, what an honor. >> That's what makes him so damn successful. The world has shifted to attention [music] being one of the most valuable currencies. >> He is the multi-talented superstar who prints the [music] cap between social media and professional boxing. He is a boxer, a content creator, an entrepreneur, a philanthropist.
[0:32] >> I have two main [music] goals. Definitely becoming world champion. And I want to exit a company for $1 billion. I never was like social media is the new wave. [music] I was the wave. >> Please welcome Jake Paul. >> [music] >> What's up, man? >> What's up? >> How you doing? >> Good. Hey, don't fall asleep. When I say
[1:02] all, you say in. All. >> All. >> Let's go. Come on, guys. We're at the summit. Get that energy up. Jake, let's actually start where I think Nick and Clvicular um ended, which is in this weird way all of you guys have grown up in this social media generation and you're maybe at the tail end of it. You're almost 30 now. >> Um talk about talk to us about your journey because your journey started very
[1:33] similar uh to a lot of these guys which is you're there you started Vine at the time. So it wasn't even really Tik Tok and YouTube and then this success beget success and then just walk us through what that does to you as a as an individual trying to find your way in the world. >> Yeah, it's a good question. You know, I don't remember a time where like I wasn't already getting followers and people following me and coming up to me uh since I was super young. And I think
[2:04] for me personally, I was doing it before it was cool and because it was a passion. I think a lot of people now are trying to become influencers and trying to figure it out and seeing if they can go viral and create a team and build businesses around them because it's the cool thing to do and it seems like the best thing to do. But I think the people that authentically are actually entertaining and have a take and are filling a niche in the
[2:35] entertainment space and specifically on social media are the ones that succeed. I was doing it because I love doing it and I was >> What did you love about it when you first started? >> I love creating. I loved having a story and an idea in my mind and seeing it come to life and to be able to put it out there into the world and to make people laugh to change their lives to maybe make their day a little bit better. Uh, you know, people go through hard times and all these things on a daily basis. So, if I could inspire
[3:06] someone in in my messages every single day in my vlogs, I would say make sure you're working hard, make sure you're smiling, ma make sure you're chasing your dreams. And I think those simple reminders on a daily basis are why I was able to grow a really big audience. >> Does the pressure change your approach to the business as you started to become more and more successful? There's millions of people and then in this weird way the platform underneath you goes away. And so how did that change when you're like, "Oh my god, I have to restart all over again. This business
[3:36] that I'd invested so much time in isn't there anymore?" This is Vine specifically when >> Yeah. I wasn't too worried about it. So, it's actually a funny story and and it's a good lesson for for business owners, but we told the the top 20 Viners told Vine, "Hey, you have to start paying us otherwise we're going to stop posting on here because they weren't paying us." And we knew we were getting ripped off. We were bringing in all of the content, all of the views, all of the fans. And we were like, "Hey, we need a million dollars." They went back to Twitter and they were like, "Hey, they want a
[4:07] million dollars." They came back and were like, "Yeah, we could pay you the million dollars." A >> million each or a million a month. >> Exactly. So they said, "We'll pay you a million. How do you guys want to divide it between you 20?" And we were like, "No, we need a million dollars each per year." And they said, "No, we all stopped posting on the platform, transitioned to posting on Facebook, YouTube, and Snapchat." And within a couple of months, the Vine died out. >> Tell us about the evolution now of streaming and popularity and attention. How has it changed from when you started
[4:38] this 15 years ago? And what do you think happens to society and these generations of young men and women who now really aspire to be famous and have, you know, the things that you've built, which we'll talk about in a second, but what what happens like sociologically to these people? >> Yeah. You know, it's a weird world to grow up in. And I I don't think we have the answer to that of how, you know, the iPad kid generation grows up and they're able to access so many more things than we ever even able you were able to do. I
[5:11] still was in an era where I had to go knock on the door of my friend's house to go hang out with them. And so I got the technology, but also the the analog real life. And so I I have that balance, but I don't know what it looks like. I think u there's a lot of you know not good streaming content out there and people doing things for clickbait for views just to generate attention. Uh and I used to do that when I when I was a kid, you know, because I wanted to make
[5:41] it and I wanted to uh you know build a business and I wanted to build a following. And so I call it the the YouTuber disease that people can fall into a lot of times where they're just saying absurd things uh to to generate more press and clicks on a daily basis. >> Should YouTube take more responsibility in filtering some of this stuff and actually having more of a maybe a moral view on what the spectrum of things is that they should support? Well, I think they're just one platform. And I think
[6:11] the problem is and it's very similar to the the AI race that's happening between United States, Russia, China is if the if YouTube stops it, then their viewership and people going to their platform go down and then Twitch, Kick, Twitter, Instagram, Tik Tok, whatever platform is still going up. So if they don't come together to solve the problem, then I I don't think the problem will be solved. >> You've had to evolve from making content
[6:42] and you've started to be um I mean a very successful businessman. Um the evolution of content creator tends to be you go from content creator, you're doing sponsorships, maybe you start to roll your own products and then ideally if there's cash flow then you can start to actually own assets. Um give us your version of that, how it would happen for you. >> Yes. So, I'm I'm an entrepreneur at heart. And so, even before I blew up on on YouTube, I went uh to SF in the valley and fell in love with startups
[7:12] and seeing all of these big companies, I got to go to Google, Twitter, Uber. I saw, you know, people and hacker houses building all of these insane apps. And that's when I started angel investing. Um, and I started my own startup at the time, which was a social media label. And so I always saw vision in people and the potential in people. And so I would find talent, sign them to my company, Team 10, and help them blow up. And I created 20 or more, you know, people
[7:43] with millions and millions of followers and um revolutionized like the content house. And that was my first startup that I did. And so I've always been in the business of startups investing and being in the valley since I was a young kid. >> One of the things that happened at one point is you had a um you started boxing and you had this incredible moment with Mike Tyson. I think it was 108 million people watch >> 138 >> 138 million people watch on Netflix and
[8:14] um where did boxing come and why did you feel like you had to put your body at risk? I guess maybe. And was it because it was you were passionate about the sport or was it that you felt like that was a an unexploited way in which you could continue to build awareness and attention? >> Yeah. So, it started off because these two brothers from the UK were talking to me and my brother and we were like, "Yo, let's just glove up and settle this." And I actually we signed a contract to
[8:46] fight them in like 3 months it was. And I was like, "I'm not going to lose." and I went to a professional boxing gym the next day and it was very grueling, but I grew up as an athlete in Ohio and just started training and within that three-month period got to be pretty good. Went into Manchester to fight them enemy [snorts] territory and um got a knockout and that was one of the greatest feelings uh in my life. It felt very accomplished and it was very fun.
[9:17] Um, and I don't know if it's like a little sadistic, but it was like cool getting punched in the face and beating someone up. Um, and from that moment on, it was the, you know, it was the biggest pay-per-view in amateur boxing ever, and I saw the numbers. I loved it. And I wanted to double down and become a professional boxer. And I took it very seriously. [snorts] moved out of Los Angeles to go and train um in a secluded area in
[9:48] Puerto Rico where there's less distractions and knew that I could take over the sport of boxing because and saw the vision because most boxers build their record up. They fight easy fighters then all of a sudden the first time you hear about a boxer is when they're 20 and 0. But I had this built-in audience of 100 million followers that followed along through every fight and that I could also grow and build fighters underneath me similar to my original startup Team 10 where it was influencers. So I just replicated
[10:18] that model and now we have 400 fighters boxing MMA uh under MVP and we're going after Dana White Sufa Boxing and the UFC. Um and we >> Yeah, tell us about that. What's the Where is UFC failing? Why is there an opportunity to rebuild MMA? >> Yes. So, first and foremost is they don't put fighters first. So, they pay their fighters roughly 15% of their total revenue, which in other professional sports leagues it's 50%,
[10:50] 50-0. Um, and so the fighters are pissed. They want to leave. They want to go box. They want to go find to make money somewhere else. Sean Ali got paid 600K on the White House card. Um, and so because of that, the big fights aren't happening. They're not willing to pay for the big fights, and people don't want to risk it. Um, they're not putting on the fights that fans want to see. They're having trouble creating. >> So, very classic your margin, my opportunity kind of an opportunity where >> Exactly. >> you attract the talent because you're just willing to give them a very
[11:20] significant part of the gate and the ref share and all of that stuff. >> Exactly. and and letting them have sponsorships um and and not shelfing them. There's a a lot of drama between the fighters and um a lot of them want to move into boxing as as well. Um and so in every industry there's a Coke and a Pepsi and a Nike and an Adidas and never before has it been possible to compete with the UFC until my company came into the fold and we just merged with PFL and um it's it's going to be a
[11:50] very exciting next couple of years. How uh and when did you start angel investing because you're an investor in OpenAI, Cognition, SpaceX. I mean, it's an incredible portfolio. How did that start? >> So, I started angel investing when I was 18 years old after I went to the valley. Made a ton of mistakes and then formalized a fund. >> Jeff is your partner. >> Yeah. Jeff Woo. >> Jeff Woo. >> And so, um we believe that we're in the attention economy and that capital um is a commodity. And I think this is part
[12:20] of, you know, Elon buying Twitter is, you know, when you make a new account on Twitter, the first suggested follow is Elon. He's pumping all of his companies through that. Very smart, obviously. But, um, bringing bringing attention to to a company and to a cap table is something that we've found to be extremely valuable and something that founders need and want. >> Jake, what's the downside of an attention economy? like what is the downside when popularity is how things first get arbitrated?
[12:50] >> Yeah. No, I think the uh the problem is if people forget to build great things and are focused on just building something to gain attention and to have eyeballs and to make it seem like they're doing something big. um that's that's where there can be downside and I think the uh inauthenticity that can come with
[13:20] trying to gain views is a massive problem I see in journalism um in reporting and in people making content online. A lot of times there's these crazy hot takes that people are coming up with because they know that it's gonna garner a lot of views and make them money. At the end of the at the end of the day, uh they're using that attention to to try and make money. I think money runs the world. So in an attention economy the the inauthenticity
[13:50] will come through and it's not a a good >> so your your attention mechanism meaning the the followers you have u the reach that you have is a differentiator when you're investing in these businesses at some level because for some of these businesses you can help them cut through the noise and be generate a level of awareness that they wouldn't otherwise get. >> Correct. but also my years of experience in marketing and branding. Behind the scenes, we help with a lot of a lot of that. Specifically with OpenAI, Sora, I
[14:22] actually was the one that told them like, "Hey, this could be a good idea for you to launch a social media app and were was involved in the whole process of building out the app consent with them." >> Oh, wow. >> Yeah. and then granted them my NIL to uh you know people can make videos with it. >> Name interest likeness. >> Yes. >> Um you just raised $100 million for that fund. You call it the anti fund. So is this you're going to compete more aggressively with the traditional VCs or
[14:52] do you do you want to be sort of a a compliment? How do you see this evolving? >> No. Like that's what I hate about this like celebrity VC thing. That's it's it's just annoying. Like if a lawyer is an investor, they don't call him a lawyer investor. >> Sure. >> So that like I'm a celebrity, but they call me a celebrity investor. It's like no, compare me to the Sequoas of the world, our DPI and IRR, and let's see who does better over the next 5 years. Those are the people I want to compete with. We're super ambitious. Um, and that's that's the ambition set and where
[15:23] we want to go. Um, [snorts] and so we Thank you. I'm I'm ruthless out here. Yeah. Um >> um but >> multi-stage multis sector or how do you how are you sort of evaluating? >> Yeah, we have a barbell approach. So we already uh deployed that fund. We were raising and deploying at the same time. Um so we're on to fund four now and we have a barbell approach. First check in helping founders build their company from the ground floor identifying talent. um or going in growth stage and
[15:56] uh in companies that have the the proven track record, best founders in the world with the Sams of the world, Palmer's of the world, etc. Um and so we we diversify on both sides. >> There's um there's a natural evolution as you age, which is the things that you did before stop working or they just need to stop. Obviously, like you know, boxing you're not going to be able to do forever, but you but you've been very creative in uh getting to the next lily pad. So just as we wrap, tell us what is how do you see the next 10 or 15 years? How do give us the sense of like media,
[16:27] fame, attention, business opportunities? How are you organizing Jake Paul industries? >> Yeah, look, I think it's um a a a flywheel that feeds itself. You know, when I'm fighting, um it brings attention to all of my other businesses. And um when I'm, you know, investing, it's growing my my business brand, but it's something that I'm super passionate about that I'll do forever. Uh when I'm making content, it also helps me grow my following to funnel things into fighting, but then I can also push my
[16:58] businesses, help more people. I have a foundation that we've opened up 40 gyms for kids to go in boxing for free with um you know, sending kids to to boxing events and tournaments, sponsoring them. So it it's this whole flywheel and and ecosystem that kind of feeds the the whole empire and and completely grows it. And >> where's 40 where as we wrap where's 40-year-old Jake Paul? Where do you see him? >> I think politics. >> That's a great answer. Why? [applause]
[17:31] >> I believe that the best way to it's one of the best ways to make change in the world. I've already done so much and accomplished so much and where I get the most satisfaction is out of helping people. And where I'm doing that right now is in women's boxing and with young boxers and giving them a pedestal and the biggest paydays of their career. Uh we've completely revolutionized women's boxing and basically made it the WNBA. Um and before they were underpaid, underserved and barely on any fight cards. So I get the most satisfaction
[18:03] actually out of doing that and them you know the appreciation I see from them and I think um the next step of that for me is is helping the world and I believe the best way to do that is some form of politics um and actually being ground floor making change and I believe that the future people in office will have a natural builtin following that they can talk to I think I've been saying that for 5 years and then recently Spencer
[18:35] Pratt comes along um and is the first example of someone who is >> or Trump was probably the first. Yeah. >> But even but even him he's not like a he didn't have that like social media native uh audience where he's making content. He was a traditional He was a traditional celebrity and I think even the the Nick Shirley's of the world I think Nick should be in office doing something at some point like these are the future leaders of the next generation will have that built-in following and be able to capture the
[19:06] vote >> Jake Paul thank you very very much >> you problem >> thanks brother >> yeah that was >> who are you performing for there's nobody here >> you have to envision it man you have to manifest your destiny if you don't envision your success, you'll never achieve it. >> Their music has gone platinum 25 times. >> These are the Chain Smokers are to my right, Alex and Drew. They are one of the biggest DJ groups in the world.
[19:36] >> You shared a quote when you started Mantis. You know, it's the end of the days for VCs when the Chain Smokers start doing this. >> Music to [music] venture capital, whole different game. Are you legally allowed to say invest in man? [laughter] >> Tech investing. You just get a front seat view of the future. It's the most stimulating show you [music] could watch. >> Please welcome Drew Tigert and Alex Paul.
[20:09] [music] >> What's up my guy? Good to see you. Great to see you, brother. What's up, brother? How you doing? Good to see you, man. What's up, bro? Good to see you, >> man. Last time I saw you guys, me and Freedberg were in the pit. >> 1:00 a.m. We're dancing our asses off. >> You guys threw down. We were impressed. I didn't expect you guys to stay. >> I mean, I I'm there to the sunrise when you guys stopped playing. I got another 20 minutes. I'm good. Uh Freeberg was high as a kite. He was Somebody gave him
[20:41] a pill in a beza. He just popped this little thing and he was dancing like a I'm kidding. I'm kidding. I like I like the pre-party. Pre-parties are more my scene. Little quiet. >> Oh, the Oh, that was the other great part. You You go and you're VIP for Chain Smokers. They have a suite and you go in and there's >> Jason, come on. Let's start. >> 50 guys and then all these famous people are there and then they walk you through the tunnel with the Chain Smokers. Boom. And there's then there's 10,000 people in Vegas losing their minds. How long you been doing that? Um what do they call it? Uh
[21:11] >> the residency. >> The residency. We we've been at the win in Vegas for eight years. Uh we've been in Vegas for 10 years and I think we are going to be we're going to die there. Um as long as we stay relevant. Uh >> I wouldn't be buried at EBC personally. I like the Beach Club better. >> So the win is your LP. That's your anchor LP in your fun. >> Exactly. >> Yeah. >> Exactly. >> Can you guys talk about um your evolution in making music? How uh did you find each other? Um, how did you guys first figure out the
[21:43] genre of music that was going to work and then, you know, this first little burst of success? What What did it feel like? Like what were you what were you thinking would happen? Probably not this, but just >> Yeah. Um, well, we met through uh kind of a I guess it's a friend of a friend. Um, and weirdly, we didn't know each other at all before. Alex had started the Chain Smokers with a different guy and they had a falling out and he was like, "Okay, we put all this work into it." You know, we're DJing all these shows around New York City. This is like
[22:14] 2011, 12. >> And then uh I was in I I went to school with Syracuse and was just finishing up around that time. Alex was like, I want to find, you know, chains brokers two people. I need another person. And um I was just making music at school and we got introduced and weirdly you know didn't realize at the time the biggest decision of our life basically met and said you seem cool let's start a band and here we are 14 years later still best friends and we've done a bunch of you know had a lot of success in music luckily and uh yeah and we're so
[22:45] like-minded in so many other areas which is I it's the luckiest thing that's ever happened to me. Is it hard to uh make new music and feel like you're pushing new ground when maybe a lot of people want to hear the classics so to speak or they have you kind of like in a certain vein of how you um your music should sound? We we were just talking about that earlier actually and you know I think there's one side of the equation is like you know there's a sound that we created that people you know have become
[23:16] come accustomed to hearing from us that we love making and then you see that like one Twitter troll that's like you guys make the same song over and over again and then suddenly you're like I'll show you and you sort of you know get away from it a little bit. I don't think that one Twitter troll is responsible for the genesis of our music. But I think, you know, we like to challenge ourselves and and you know, I think more than anything, we just follow our creativity and wherever it goes and we, you know, don't have a label on specifically what type of music we think we make. Um, but I also think ironically
[23:47] right now there's this like big yearning for nostalgia just generally. And you know we find ourselves in this interesting position where you know we're there was this big trend in January around 2016 which was a pretty special year for us in our career and you know now we're you know in 2026 coming to the end of it sort of wondering like where do we find that balance between you know what makes our m music exciting for us to make and perform but also tap into that I don't know like that special feeling that
[24:18] >> why why do you think there is this need for nostalgia? I mean, it's funny you say this because like I listen to the I look at the Spotify playlist of my children who are in their, you know, teenage years and it's so much throwback stuff. They're listening to Elton John. They're they're going all the way back and I thought, how why is that happening? >> Um, I mean, it's hard to say exactly. It's probably different from different segments of people, but um I think everyone remembers the past, you know, more favorably than the present and they want to existentially exist in a in in a
[24:49] time that they can kind of color and with their own memories and, you know, I I don't know may >> there's like a simplicity. >> We just say like maybe the music was just better back then. >> Yeah, I think there well yeah I mean um tell us about the business of music and then we'll talk about the business of business. >> Sure. Um because you guys have done an incredible job of transcending but just you you need a nut you know you need to start your first something the first thing has to work and you have to make it into a real business and you did that. Explain the business of your business before you
[25:19] >> do you want to I'm going to be too negative about the music business. >> I can be positive. >> Yeah. Okay. Do it. >> I'll start. I'll be positive first. >> Yeah. I mean, and the music business is an extremely competitive uh landscape. And I mean, now there are 300,000 songs being uploaded to Spotify every day. Endless content. Um >> 300,000 a day. >> That's right. Yeah. And so I mean, when we started in 2012, it wasn't like that. It was pre-streaming. Um >> and you know, I I think if we started over today, I have no idea how would we
[25:51] would do it. But in 2012, uh, you know, as we were kind of cutting our teeth in dance music and as producers and songwriters, we started doing remixes. We loved, uh, indie electronic music. There was this chart called Hype Machine, which was the first viral chart of of the internet. This is way before streaming. And basically how you were charted on this, the algorithm was basically how many times a certain amount of blogs posted about you. And then that's how you enter the chart and
[26:21] then how many likes you got on that chart. So, what we would do is we'd go to all these artists because we loved all the music that was being posted on this chart and we'd beg them to do remixes. And then Alex went in the back end of Hype Machine and he found every kid that wrote for every blog that uh they pulled music from and, you know, we'd make this remix of a song they were already posting about. And then he would write them these hilarious emails, like super personalized. um gave them about where they went to school cuz what he realized is all these kids are college
[26:52] kids that want to be closer to artists and you know all these labels that are sending these blanket boring promotional emails it was uninspiring so like they were really receptive to you know Alex's um messages and we went from in the first year of our career pretty much all being completely obscure to having we we now have like 30 number ones on that site because we were remixing the right thing um and he was but I think within the first year of our career, Alex had developed like the most powerful
[27:22] promotional platform probably more than any other label at the time. >> I mean, it's like content marketing. It's like you guys >> I mean, and that was just like our hustle at the time. Like that's not applicable now. Maybe it's Tik Tok. Maybe it's um I I don't know if we had to start from that point, but that was kind of our first thing as we were, you know, what we did while we were learning to be, you know, good producers and songwriters, find our artistic identity. >> Yeah. I like it feels a bit broken too when I think about what the music model is right now. And I think there's a lot of parallels between what happens in venture and what happens on the label
[27:52] side of deals. Um, you know, there's more channels for distribution than ever and to create your own audience and goes directly to your fans and create your own community. And I'm honestly like very interested to see who will be that like first brand new artist that sort of rejects all the typical, you know, uh, customary things that like an artist does like signing with a label and, you know, signing away your next five albums and things like this. And I think we're like on the precipice of that. But I do think there's this sort of like vicious cycle that happens in music where, you
[28:22] know, it's so hard to break through. And when you finally do break through, you're in this position where a you're probably being offered your first couple million dollars that you've ever made in your life for something, you know, that you've poured your, you know, heart and soul into. And then you also think about all the people you've admired over the course of your lives and they all generally sign with labels, too. And so is this like the moment where you decide to like truly bet on yourself and go direct in every sense of the word or do you sort of like take the slightly safer route but in the process sort of sell a part of yourself and future self um to
[28:55] sort of the label model and there's a lot of value that labels still provide I think in different capacities but I think it's like a completely new world out there right now. I don't think anyone really has a clue um what what's going to happen particularly with like AI and music and streaming and YouTube and all these other platforms and people's attention getting shorter and shorter um and you know it's it's it's a kind of crazy time right now very exciting but also just vastly different than the period of you know music we started on this 12 years ago
[29:25] >> on this music side of your lives you guys do a lot of live performance is that where most of the income is then generated is that really the business today is live performance performance versus digital. And once you've kind of broken through there and you've got an audience, doesn't that kind of just keep feeding itself? >> It is for us. I mean, it depends on what type of touring you do. I mean, we we have songs that we go and perform. Sometimes we'll have a whole band and we'll do an arena tour and there's crazy overhead. Um, and luckily for us, like we came up in dance music, we were DJs before we were anything and that's a big
[29:56] part of, I guess, our touring business. And, um, and there's vastly better economics there. So for us that is the case. >> So then can we talk then about the transition to investing, how you got into it and how this part of your b your lives helped you kind of make that transition. >> Yeah. I mean Drew kind of touched on it. I mean I think we've always had a really positive relationship generally with technology. I think we leveraged it in very clever ways throughout our career like the growth hacking Drew was talking about. our friend James created this like conference technology called Tilt
[30:26] that we used for touring data you know and this is like pre-cloud pre sort of all this backend data that was available to us or is available to us right now um and so I think that like established sort of a positive relationship and honestly like our foray into venture was about as cliche as it gets like we were you know lucky to be a successful artist we had this you know distribution and marketing platform via the chain smokers and thus we were sort of like catnip for consumer brands and you know I think you know that was an interesting exciting
[30:56] time for us to start investing but I think what really struck us and and resonated was like the relationship with founders and the ability to like add value back into the businesses and I think that's what caught us off guard instead of kind of treating it like this like passive revenue opportunity um we wanted to be hands-on and and like sort of take matters into our own hands and then also like I mean I love creative people I think it's so amazing to have this you know career in music but there's something inspiring about working with an entrepreneur that's like putting it all on the line, sort of
[31:26] going 24/7 towards this like pretty, you know, big goal. And I won't lie, like more water companies is not what the world needs. And, you know, we were like meeting great founders like Brian Chesy and Drew Houston and Michael Cybel and the Con brothers and you sort of got to ask yourself, you're like, you know what? Where do we want to be spending our time and money? Like, you know, most of this stuff probably won't work out. at least let's invest in things that we think are like truly interesting could actually have a positive impact on the world. I remember like personally I invested in like the series like G of
[31:56] Uber or something like some the final round and uh and I thought it was like the smartest coolest thing I ever done. I made I've made like 25 bucks uh on that investment uh to date. But like that to me was like the sort of thing that we wanted to be a part of in the future. Um and I think that led us down like a path to you know institutionalizing our access. becoming you know really great partners to you know companies in cyber security AI infra deep tech um and taking it you know incredibly seriously >> how did you learn to assess your
[32:26] selection process so you know these things are coming in you've not seen a cyber security company before I'm assuming the first time you saw one >> you know how do you start to make these choices >> yeah I mean I think like on some levels that was the big question it was like we definitely have an interest here I think like the most important piece was like we're going to show up and we're going to be good partners like I'm not going to do the traditional like you know song and dance to get what we want and then sort of disappear into the fray. But I also agree like we weren't super clear on like what does a cyber security company need. But I think what was
[32:56] interesting is after speaking with a ton of founders that we've you know been lucky enough to build relationships with it felt like the things that were keeping them up at night and challenging them as they built their modern business in the modern present day were a lot of the things that like we had a lot of experience with. And sort of what I mean by that is like we make music almost the same way we did 15 years ago. But like everything else around that business has completely changed in terms of how we distribute it, create community, sell it, to it and all these things. And I think building a company obviously you still care about you know revenue, net
[33:27] dollar retention, customer acquisition costs, cogs, all those things. But the inputs by which you create them is different. And it felt like there was an opportunity to build sort of a differentiated type of firm that isn't necessarily supposed to be a substitute for a craft or Sequoia or whoever's out there, but be like a collaborative partner and sort of like for lack of a better term like understand our role in the ecosystem and don't >> Can you can you unpack then what what does the firm look like then? >> Uh I mean we're you know we have a me Jeff Drew Milan founded it. We have, you know, a few great partners in like
[33:57] engrav, you know, specialize in or focus at least across cyber AI, infra, deep tech, and health tech. And we invest in st series A stage companies. We don't take lead positions. We like being the sixth man of the year on these teams. It's sort of like I I think of ourselves as like Robert Horry, like Robert Horry has a ton of championship rings, you know, and you could be really successful and you don't have to be, you know, Shaquille O'Neal on every team. And I think we've learned a lot by working with great firms. And we've also learned a lot by working with great founders. And that's sort of getting
[34:28] back to your question is the kind of the whole point which is like beginning to build that muscle that pattern recognition on what greatness looks like. What are these firms doing to support these founders? And then I think you all over exaggerate like what everyone is actually doing for these companies. And I was surprised by like you know I get an email saying like hey do is there any way you can get me in in the you know on the phone with this person? And it was like actually yes we played their company party 3 days ago. That's no problem. And so we've been like extraordinarily helpful when it comes to like go to market relationships, brand, you know, sort of
[34:58] the brand building side of things, which I think is, you know, become really important nowadays when you talk about like the defensibil indefensibility that AI has created around tech. You really need to like suck the oxygen. >> I mean, this out of the room a critical point. You guys are just extraordinary entrepreneurs. To actually make a business work in the music industry is one of the most difficult things you could ever do. It's a magnitude more difficult than making software and so you have I think a lot of credibility there and go-to market and being able to
[35:30] support people in networking and then also knowing when to get out of the way. The great founders very rarely need help and when they do something like networking or or something like understanding the business model you you are actually very well connected to do it. Um and deal flow is the hardest part of being a venture capitalist. We are blessed with this podcast. You know, gives us the ability to get a lot of deal flow and you're blessed with the fact that, hey, you guys are very well respected in your field and, you know, a
[36:00] lot of the people who are founders have probably come to see you play and might have jammed out to your music and uh I think it's absolutely valid. >> Yeah. >> Um and I, you know, for people to kind of goof on it or whatever, you're doing the work. It's very easy to goof on venture capitalist, but it's hard. >> I love being the underdog. Like that's the best position. Um, and I think like I wouldn't bet against us and I don't think anyone that has it's worked out with, but like keep letting us keep underestimating us. I'm happy to be uh in that position, but like we love the
[36:30] hard work. We love showing up. That's always been in our DNA. Um, you know, for us it's it's this is an incredible opportunity. I mean, I studied art history at NYU. Like all of this is unbelievable to me um to be in this position doing any of this stuff. Um, so we don't take it for granted, but like it's, you know, these things are are people's life's work and, you know, life's dreams and, you know, to be able to go, you know, play shows all over the world for our fans and see the experience that what our music means to people. Um, I mean, it's the most fulfilling thing I can imagine doing
[37:00] with our lives. >> You know, as tech has gotten bigger and bigger, I mean, I've noticed that there's a tremendous curiosity from people in Hollywood. I mean, not just music business, but acting or the agencies. I mean, everyone kind of wants to get in it in some way. You guys have invested in like a ton of unicorns. I mean, you have a phenomenal track record of the companies you've gotten into. It's very impressive. I'm curious like what advice would you give someone in Hollywood who maybe has like huge stardom, you know, is very well known
[37:30] and they're like who could get allocations and deal just based on their name, but they have no idea how to do it. What would your advice to them be? >> I mean, I would ask them if they paid off their mortgage first. Um, and if they've done all of that stuff, I'd say like venture is probably the last frontier to begin investing in in my opinion. Um, cuz it is long duration illquid assets generally. >> I mean, venture is also just extremely hard. I mean, you're talking about, you know, >> extremely hard. >> We were looking at some some chart yesterday in our chat just like the, you
[38:01] know, five uh top 5% generate 90% of returns. Like you have to just be in the best companies. And so when you're it's it's brutal out here to have success in two things whether it's sports, Hollywood, music, um and then venture like you just you got to approach it the same way like you have we dedicate all of our time to these two things like we work se 24/7 we are heavy in the streets. We've seen a lot of people that have asked us, you know, you know, we
[38:31] want to get into the venture game and, you know, it's very rare that those usually when we meet with them, we meet with their teams and they don't show up for the call and uh I don't think people realize like how much work it is like personally every deal we've had to get in >> because there's a lot of noise. Basically, you have to sift through that to find >> I don't think people want to do that. Like I really I think the idea of venture is super exciting but what it takes is extremely hard. >> Does does your fame help hurt or neutral?
[39:01] >> I think both. I mean to be honest I mean I think there's obviously opportunities to connect with people that probably would I mean I'm on LinkedIn all the time leveraging my like name and getting in touch with people that I want to speak with. But then there's obviously like the fundraising side where you know you're speaking to a principal at a you know institution and they're just like listen I like what you're doing but I'm not about to like invest in the chain smokers fund uh because like you'll be the first thing that will be pointed out to me if something goes wrong and I understand that and I think you need to be empathetic to that point and I think
[39:32] you know we just are always been results driven guys so it's like all good I'll be back next fund with numbers that will make you regret this decision and we'll try this again. I think you're saying something incredibly powerful. It is so I think like if I learned anything in that chapter of my life as an investor, the ability to generate consistent DPI cuts through all the noise because they could have issues with you or not. People have had issues with me and not but what's undeniable are returns. And the ability to convert whatever asset you have, attention, fame, track record,
[40:03] technical experience, whatever, into results really does speak for itself because that's the one thing I think investors have a very good tendency to do is they have an extremely short memory for everything other than returns. >> Yeah. And I think that's like one of the I mean we're still relatively it's been seven 12 years since our first check and seven years since we started the fund. And you know I still feel like the new kid on the block and I feel like you know what's challenging right now and I'm sure you guys discussed at nauseium up here is just like there is so much liquidity going into everything right now that you know it's not just about
[40:34] riding in a company that you know is going to get marked up just by virtue of the people involved and and I think that like that's the hard part but also like the responsibility of being good man man manager which is like really investing in like ideas founders businesses that feel real and tangible versus sort of like the hypy side of venture which is you know very relevant and you could honestly go out here invest in a you know there's a ton of companies where you're like I know this is just going to get marked up but I just don't see the vision long term for where this company
[41:05] heads and I think that's the challenge as someone that like yes I love those results those the TVBI always looks great but like uh you know really betting on a bigger vision idea like I mean obviously Airbnb at the time Uber when you did it And like that was a nonobvious decision >> to to your point. Um I introduced 21 angel investors to Travis and uh 19 said no, three said yes, me banister and um
[41:35] first round capital. And >> why do you think they said no and you guys? >> I could tell you the reasons. They said um well this is a dirty business in the real world. We don't want to be involved in we we invest in software companies. If he will just sell the software, if you can, very famous venture capitalist told me, "If you can convince Travis to just sell the software to the cab companies, we'll back it. But we don't want to be in that dirty real world business cuz somebody's going to get hit by an Uber and die and, you know, then we're going to be on the hook for it. It's just it's too complicated. It's too
[42:05] dirty." And Robin Hood was the same thing. I mean, they they looked at Robin Hood and they laughed at that company and we were in that company before they left. >> I remember when that company was raising its seed series A, it was a total joke. People are like, "This is the dumb." >> You know, it's not a >> It was a huge mistake. I'll tell you what I I made wrong in that in Robin Hood. It was purely my own ego. They had a signup list of like some number of millions of people. And one of our principles was really adamant that we invest in this business. And what I couldn't get over was my own previous
[42:36] experience at Facebook and how I had helped architect its growth mechanism. and it violated too many priors for me >> and I just couldn't get around it. And you know when you look at that that's a billion dollar mistake which is hor horrible >> by way I really resonate with that like we don't invest in any music apps or anything related entertainment >> cuz I have like a very hard time sort of not being a pessimist about these opportunities and I think you have to I don't want to call it like blind optimism but like pragmatic
[43:06] >> any any any investment you've made where you've lost money you never invest in that space again. And it's like so common or if you've had success, it's just too close. >> Like, oh, we're going to get rid of the manager and you're like, what? No chance. I like, you know, these things you experience. >> The the one thing that will cut through all of that biases is just understanding h how capable this person is, you know, and how difficult and driven they are. And that is at the core. When I met Vlad and and his partner and they said, "We're going to get millennials to
[43:36] invest, and we're going to do it because they're going to invest for free." All I thought to myself is these these guys are extraordinary. They're so smart and and they're quants and now they're going to build this app, right? >> What if it works? >> And and that is the hard question is to just pause for a second and say, if this does work, what does the world look like? And now we're over 10 years in uh Robin Hood. I've never sold a share. In fact, I bought a lot of shares when it was $9 a share on the public market. Again, >> you've still not sold? >> Still haven't sold a single share. Um, I mean, I've sold a lot of Uber over the
[44:06] years because I was, it was 99% of my net worth at one point and it was no choice but to do that, but I still hold a lot. And, um, Robin Hood is a very special company because now you have two generations of people on it >> and Vlad keeps launching the next vertical, the next vertical, the next vertical >> until he's not running that company and he doesn't have the um, product vision and execution, those things can't be faked. Execution cannot be faked. >> Here's an interesting observation. I'm not sure if it's true or not. When you look at the great investors of an asset
[44:37] class, it is usually the case that they have no priors in that asset class. You know, Mike Morris was a journalist, right? John Door was, you know, Intel chip sales and look at the look at the wood that they chopped on the in the internet. No priors. If you look at this next current generation of people coming up that are like super investors. So, there is something to be said for being far away. >> Yeah. But having that curiosity and the ability to network and the ability to think critically about a problem, I think that's a very good thing to do. >> Now thinking about, you know, I I when I
[45:07] pick venture funds to be in, it's I have these like four Ds like deal flow. You guys got that decision making. You're very sharp obviously and you're you're very astute in terms of your own careers, but then there becomes a doubling down and when to double down on investment and then when to distribute, when to sell shares in it. you're actually at that point now if you're in year 10. How do you think about doubling down on an investment or not? And then how are you thinking about distribution selling too early, which is actually how you're successful in this business in some cases?
[45:38] >> It's a really good question and you know we're coming up on our seventh year. We actually just had one of our first proper liquidity events with a fund one company. Shout out to Underdog Fantasy. Um >> what company? >> Underdog Fantasy sold to HG IG International. Um which was great. How great is that day to send your LPS to? >> Amazing feeling. Um, amazing feeling. And I think like partially, you know, we we think about this a lot because in my mind, it's like we've made 75% of the business model, but like we really need to get, you know, the cash back to our investors otherwise none of this really
[46:08] matters at the end of the day. But I do think like about a lot about the profile of the people and especially early on in funds one and fund two who invested with us and then they're not here really generally to play it safe with us. So I think we have like a little bit of more liberty to like ride out the winners. But I think that's exactly that. It's like you have to, you know, really be involved in these companies. I mean, you know, Dandy and Fun One, which is an amazing company that's continues to double every single year, just started international expansion. You're just like, I'm riding this thing till the
[46:38] wheels fall off. But I think like in the context of where, you know, AI is today and all the capital flowing into it and then all the, you know, external conversations around it. I mean, I wake up every day and I'm like, you could probably build a business model about getting into super serious competitive series A's, adding value, and just getting out of the series B or C and just that is like your guaranteed rule. Um, that's not what we're doing. Um, but I think, you know, it's important to pay attention to those signals. And I actually think like there's a few companies in our portfolio that uh I
[47:08] won't name where I'm like it's interesting to watch the demand for around and then the price gets set and then the the the feeling around that company at that new price and then either the demand sort of builds again or it kind of stays where it is and it's very interesting to pay attention to the sort of signal supply and demand feeling obviously the secondary I get setter emails every day and these like you know secondary market opportunities to to to get liquidity um but I think that's where you know you need to spend a lot of time on the underwriting and try to you know really understand the potential
[47:39] of these businesses. On the follow-on piece I mean it's all about you know concentration concentrating in your winners. I think that's a skill that takes time to learn and and experience to have the balls to know what that is. I want to credit Brian Singerman to like lecturing me for like two hours once about the importance of followon. Um, and >> you can architect it into your fund. You know, I mean, Founders Fund, I think what's what's brilliant about them on many dimensions, but one is they force you to find the one in the portfolio and
[48:10] say, "Great, we're going to put 25% of the capital in >> every fund. >> Every fund you got to find one, which to your point is incredibly scary if you're forced to sit there and you have to underwrite a deal, your deal, the other partner's deal, and cut everything else." >> Yeah. I mean, it's like literally scary. It's like saying like I'm going to go live at this founder so I'm actually going to become an employee of this company for the next three months and you know figure out a way to have you know the leverage to convince them to basically put that size of check in which isn't like something we've traditionally had a lot of you know
[48:41] experience doing in the past but it's I think like when I look back like the signals were always there like I always knew the ones that we should have been doing that with. Um it's just I think you know we're just taking the steps I think one at a time to get comfortable to a place where you have the you know guts and sort of understand the intangible signals around these things that make it obvious. >> Have you thought about doing like a growth fund because some people do that where they'll have the sidec car where they'll be able to put a ton of capital in versus concentrating the main fund.
[49:12] >> Go for it. [laughter] >> Yeah. We I mean we debate this all the time where we're kind of we're we're growing into the idea of a growth fund, you know. The other option that is very elegant is SPVS and I can trade notes with you on it but it's worked pretty elegantly for us and one of the things that's starting to happen which you're going to experience shortly is you'll if you do the job right you'll curate a bunch of LPs we have a bunch of family officers who want to do late stage so they're very interested in the zipline deal the VAS deal the Adams deal that we did and then I have early stage
[49:42] investors we had a company that broke out um go.ai AI and we had early stage investors who invested sub $10 million who wanted some liquidity and there was some liquidity. We were modest sellers and then we had so many late stage funds that wanted to buy it. We were also buying at the latest round at 500 600 million. Sequoia is having this happen now and so is founders fund. They are buying they're investing in companies whatever whether it's Stripe or SpaceX etc. and they're also selling at the
[50:12] same time. And because companies are staying long for so long, you can actually build both of those uh parts of the business into one. And I think that's where venture is going is you you could have a very nice latest stage business with just your top 10 people. >> Blown away by the size and scale of these companies now. I mean saying the word billion even like 12 years ago or 10 years ago was like the thing you would said where you're like you know will you lick the pavement and I'll give you like a billion you know it was like such a a rational number >> and now it's a billion in revenue like I think being a unicorn now really should
[50:43] be redefined not on the valuation on the revenue. I consider unicorns a billion in revenue. I I don't care about the paper value anymore. I want to see and we have one company that's just hit 700 million in revenue. I'm like okay 300 million more to go. You'll be a unicorn. >> Yeah. And I I mean that's I think that understanding that is really important. going back to like the secondary sort of question and when you get out because I mean you know at the end of the day it's just another you're just passing bags around sometimes in these instances and you know uh these double triple trench deals that are happening right now which
[51:13] I honestly completely understand from the Sequoia benchmark index cliner perspective um because I don't feel like their cost of capital is the same necessarily as everyone else's but like the guy piling on that second trench is paying a significant markup sometimes two or three what the company is initially valued at for absolutely no change in underlying performance. >> That's bubbles. That's bubble market behavior. By the way, when you see that, >> that's when you take a little >> as we uh as we wrap maybe final question. Do you guys still perform? >> Still perform? >> Yeah. Every now and then
[51:43] >> for you guys. >> Yeah. >> Well, yeah, we'll make an exception. And >> yeah, what are you guys doing tonight? You guys any plans tonight? >> We We'll come by. >> Do you guys have a thumb drive? >> If can tell us where we're going? I texted you like >> I got tequila for you. It'll be great. [laughter] We'll share a bottle of tequila before >> I want to try. I haven't tried you guys tequila yet. Is it >> freeberg is going to break it down tonight on the dance floor. So, watch out everybody. >> It's really impressive what you guys have done. >> Yeah, for having us. >> Well done, gentlemen. >> It's the same pattern over and over again. Meaning like you have some
[52:13] attention and fame, you develop some mastery and then you got to translate it into something. >> But I think I'll leave this. Celebrities are so good at being like, "Oh, this is shiny and like I'm excited by this." But like after 3 months that shininess wears off and all you're stuck with is the actual hard work that goes into making anything successful. And I think that's always been our difference which is like >> put in the work. >> We don't actually care about the first. >> Yeah. We will do the work. >> You're an overnight 15ear success. >> Here we go. Yeah. All right. Thank you guys. Congrats guys. Give it up for James smoker. Boom. That's awesome.
[52:44] Yeah. We'll see a couple. That's great. Yeah. Very good.