Lenny: I love that. It connects so much with the way I think about writing. I use the jobs to be done framework a little bit here where I'm just like, what job am I doing when I'm writing a post? And you tell me if this makes sense to you, but I feel like there's four jobs to be done of a newsletter. Either how people make money. There's newsletters, here's how to invest, here's how to buy Bitcoin and win. How people make money. Entertain people. There's a lot of funny things, memes and cartoons and things like that. How people get better at their work or life, which is the category we're in. And then inform people. Like news.
There's newsletters, here's how to invest, here's how to buy Bitcoin and win.