I don't know if it's still a thing today, I have no idea. But I got to have this in depth strategic conversation with the executive leaders of Facebook around their reputation, what their employees thought, their pay bands, their interview questions, leadership, guidings, shared the word cloud, sentiment analysis, et cetera. Needless to say, of course, we closed a massive deal with them and whatnot. But that's the kind of shit it takes in order to close deals, right? So this idea that I'm going to go onto my CRM system and fire up a hundred cold emails and I'm going to close business, that works when capital is cheap and everyone's buying everything and every rep hits quota and every company's growing, et cetera. That shit does not work when you are in tough times and desperate measures, you got to figure out a way to build your business. So what I would say is you got to really over, over, over index in the whole I'm going to teach you something, right?
So this idea that I'm going to go onto my CRM system and fire up a hundred cold emails and I'm going to close business, that works when capital is cheap and everyone's buying everything and every rep hits quota and every company's growing, et cetera.