Lenny: Cool. But when they work, it's game changing I imagine. Reminds me Apples coming out with Apple TV, I think it was, and they're just like, "Hey Airbnb, you should make it app for Apple TV. It'll be huge." And there's a team put on it. I don't know. They spent a month building this app and did a bunch of nothing as far as I understand, but it felt good. It felt good to be part of the launch. One question I wanted to come back to, are there tools that you recommend for influencer marketing that you want to plug, or point out? Adam Grenier: We were using Grin at Masterclass, we onboarded them. So, there's probably half a dozen companies in that same zone where they're building tools that allow you to do the discovery of influencers, the CRM of those influencers, and also often the measurement and payments and all that kind of stuff. So, it's an all in one type of management platform. That being said though, like I said, it's still super manual. It's nice to be able to go and find this list of 50 influencers that are the exact right influencer for this class launch, or whatever it might be.
So, there's probably half a dozen companies in that same zone where they're building tools that allow you to do the discovery of influencers, the CRM of those influencers, and also often the measurement and payments and all that kind of stuff.