And so that is a very common pitfall that we see when people come to us. The antidote to this, it's interesting, so Thrive developed an ETL tool, an extract transfer load tool called Thrive Stack. It's not commercially available, but if you wanted a commercially available version of this, you can use something called Supermetrics. Basically Supermetrics is a data connector. There's a world of different data connectors out there, but it allows you to pipe, via an API, revenue data from your CRM into a third party database that can then be joined with data from the channel itself. You can build tables within a database and normalize them together in a manner where you can start to determine the relationship between, again, the audience that a particular cohort of opportunities came from and whether a sufficient degree of revenue is derived from those opportunities.
There's a world of different data connectors out there, but it allows you to pipe, via an API, revenue data from your CRM into a third party database that can then be joined with data from the channel itself.