Lenny: I love that. And then once you have say a keyword, say a green, I guess, it's a green keyword where it's high intent and high volume, what is the process to actually put together an article that works for SEO? Meltem Kuran Berkowitz: So step one is understanding the search intent. Why is someone typing that? What are they trying to understand? And a part of that is going to Google and figuring out, what is Google servicing today? So one of the examples that I always give people of when you type EOR into Google, it doesn't give you employer of record, it gives you enhanced oil recovery, because most of the people typing EOR to Google is looking for that solution.
So one of the examples that I always give people of when you type EOR into Google, it doesn't give you employer of record, it gives you enhanced oil recovery, because most of the people typing EOR to Google is looking for that solution.