We're really just putting a lot of oil into it, and figuring out what is our engine actually going to be that is going to take us forward. But when I'm thinking about the patterns here, and what I have to unlearn, I feel like only 30 to 40% of what I've learned in the last 15 to 20 years of being in growth transfers here. And some of it is very straightforward, okay, this is how you're going to do paid marketing, this is how you're going to do some of the habitual retention, here's the free to pay maybe monetization frameworks that still stand. But the rest of it, honestly, it doesn't feel like it even matters anymore, because we just need to invest in such bigger bets, and innovate, and create new growth loops here, as opposed to trying to optimize it to the moon and beyond, which I usually be focused on in a scaled business like this.
We're really just putting a lot of oil into it, and figuring out what is our engine actually going to be that is going to take us forward.