Highly recommend anybody looking into. My next favorite growth framework's actually written by you, Lenny, and Dan, which is a race car framework. Everybody has a really hard time often thinking about what are all of them parts of growth initiatives and which are long-term, short-term, how much are they going to actually produce in results? And race car framework is wonderful because it separates different initiatives into, hey, there's some engines, loops that are just going to keep on spinning. There's some fuel that you're going to need to add into it, potentially like paid marketing dollars. There are some turbo boosts that you may have in your race car that are going to be, let's say big user conferences that you're going to hold as a product or there's [inaudible 01:17:22] and optimizations that you're going to need to do pouring oil into that engine so that actually performs correctly. It's beautiful. I talk about it all the time with everybody.
There are some turbo boosts that you may have in your race car that are going to be, let's say big user conferences that you're going to hold as a product or there's [inaudible 01:17:22] and optimizations that you're going to need to do pouring oil into that engine so that actually performs correctly.