Lenny Rachitsky: I'm trying to think about what are current movements that are happening. One that might be a movement is with LLMs just this bet that transformers are the future of how this is going to work, that just more compute is the answer versus trying to find something else. Does that sound right? Mike Maples, Jr.: Another one that I really like is Tesla. So Tesla's mission says, "Accelerate the world's transition to sustainable energy." They don't even say they're a car company. So Tesla doesn't say, "Here's why we're better than Ford and Toyota." And this is really important, right? Because the great movements do appeal to a higher purpose. They don't say, "I'm better than company X. I'm Avis, I try harder than her." They appeal to a more aesthetically higher purpose future. And then they show that this startup is the vehicle for that movement to be actualized, which is kind of a good segue to storytelling.
So Tesla doesn't say, "Here's why we're better than Ford and Toyota." And this is really important, right?