Tesla

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And I think the takeaway, I would say the impact on the company was not as high as we had wanted in that it didn't become this wild top of funnel. I think it's similar to Tesla's autopilot. It's like nobody goes and says, "I just want to buy this car because of this feature." I'm sure some people do, but once you're in the ecosystem, it had huge impact on making it easier for people to start saving more, making it easier for people to be more confident in their finances and just automate all that behavior. So I would say the letdown was, it wasn't the big, huge top of funnel thing where people are like, "Oh, this is all I've ever wanted." Even though if you interview people and you're like, "Gosh, would you like a product that could just automate all this stuff?" They're like, "Yes, I would love it."

I think it's similar to Tesla's autopilot.

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