index based ETFs and with that amount of breadth on the market it does make it much harder for investors to make the decisions of what ETF they should buy and making it further harder you know the names can be the same you you can have plenty of ETFs that all sound like an AI ETF or a power infrastructure ETF what's going on under the hood what are the companies you're invested in what's the process how did you structure that product to be really um designed in a way that was really thoughtful one example of that is is Bida. So Bida is our our Bitcoin premium income ETF as I
index based ETFs and with that amount of breadth on the market it does make it much harder for investors to make the decisions of what ETF they should buy and making it further harder you know the names can be the same you you can have plenty of ETFs that all sound like an AI ETF or a power infrastructure ETF what's going on under the hood what are the companies you're invested in what's the process how did you structure that product to be really um designed in a way that was really thoughtful one example of that is is Bida.