out, you know, how do we interface with these people and and do they want the same things, not the same things? Just talk about, you know, what what that looks like today. >> It's a tremendous opportunity, and it's a it's one of the fastest growing client channels. The important part is one ETFs have always been this democratizing vehicle. Uh an end investor on their online brokerage account can buy the same exposure that one of the largest institutions in the world can buy to get the S&P 500 or to get Bitcoin. Um but the way that the end investor makes that decision is probably going to look very
Uh an end investor on their online brokerage account can buy the same exposure that one of the largest institutions in the world can buy to get the S&P 500 or to get Bitcoin.