>> uh it's it's important to understand these differences. It's also important for when we think about our business, a lot of it is uh is um is bringing our ETFs to financial advisors who are serving those generations and they have to talk to the parent and the child in a lot of those relationships. And so the parents saying, you know, talk to me about your large cap growth fund and the kid is saying, tell me about your Bitcoin fund. And so often times a lot of the education we do is helping advisers communicate to both generations especially amid this tremendous amount of transfer of wealth that's going to
And so the parents saying, you know, talk to me about your large cap growth fund and the kid is saying, tell me about your Bitcoin fund.