But I also learned quite a lot about marketing and advertising. And I had the suspicion that not only did I want to try something smaller, but I also wanted to try marketing. So I moved to this series a startup where I had to sample my desk on the first day called Mochi Media. And I was in a marketing role at a startup and had this great run there over three years, where I learned all kinds of things and even tried product at some point. What I learned from that experience was then I love marketing, games was pretty fun and being in a smaller team was really dynamic. It was this choice on, do I exploit and go deeper into the industry or do I explore more? I was 23 at the time, so I decided I have so little to lose, let me continue exploring. My big thesis was, let me try being a founder. So then I founded Connected, and Connected was this personal CRM that's a little bit like Clay.
So then I founded Connected, and Connected was this personal CRM that's a little bit like Clay.