And Benioff, I mean he is a pretty proud guy. I think he did still say like, "Hey, we're the number one CRM," but wasn't what they led with. They led with this story about this fundamental paradigm shift and, are you in or are you not in? And what they did was instead of just saying, "Hey, we're better than," they said, "Hey, all those others, those Siebel's, they're part of that old game. You want to play that software game? Be my guest, go buy Siebel," and of course we know how it played out.
I think he did still say like, "Hey, we're the number one CRM," but wasn't what they led with.