At Ted, their mission is to spread ideas. They're around to spread ideas. Stripe's mission increased the GDP of the internet. IKEA's mission created better everyday life for the many people. So I think that's exactly what you're talking about. They're like the purpose, why do we exist? And then visions. So Microsoft's vision, a computer on every desk and in every home. Very much like what does it look like when we've achieved it? Tesla create the most compelling car company of the 21st century. It's kind of in between, but I think that's close. Lyft, a world where cities feel small again, where transportation and tech bring people together instead of a apart. How sweet.
Tesla create the most compelling car company of the 21st century.