Lenny Rachitsky: I want to talk about that, but go on. Matt Mullenweg: And then had this vision where instead of downloading the software and setting up a database and everything, we made a SaaS version of WordPress. I pitched it at CNET, they didn't want to do it, so I was like, "Okay, I got to do this," so I left and started a company called Automatic. And the idea was to essentially compliment the core WordPress software with some commercial services, things that run in the cloud, like Akismet which is our machine learning AI, I guess you'd call it AI now, but anti-spam system, or Jetpack, which is iCloud for WordPress. It does the backups and the real time sync and everything like that.
And the idea was to essentially compliment the core WordPress software with some commercial services, things that run in the cloud, like Akismet which is our machine learning AI, I guess you'd call it AI now, but anti-spam system, or Jetpack, which is iCloud for WordPress.