First of these is that we need to build some of our own AI tech, and we focus on building the AI tech that we have the biggest advantage in that we have the most data that we can put into it, the most insights, the most criticality to our product and our business. So we have teams building our own AI models around design and images and that stuff. Second pillar is just finding the world's best AI people to partner with. And there's a whole bunch of stuff that you don't need to internalize in your company. You don't need to create an LLM because it's a commodity thing now. And there's a bunch of providers who can do it way better and have way more resources to do it with than you do. So finding a great partner like OpenAI, and we partnered with RunwayML to do video generation, finding the world's best and bringing them into your product with a great integration, the second pillar.
So we have teams building our own AI models around design and images and that stuff.