Lenny: I know people ask you this all the time, but I'm curious, is there anything big you're seeing change in the PM role broadly? Marty Cagan: We've talked about quite a few big dynamics that are changing. Interestingly, what we're really been talking about is the different definitions of the PM role. And so if we hold one of those definitions constant, let's say we are focused now on the empowered product manager, the one you and I grew up with, and those are the ones that are responsible for value and viability. In general, I think the principles are stable and I think they will remain stable. However, the techniques are undergoing some radical changes, especially with generative AI. Don't get me wrong, I've been living this every day as most of us have. I don't have it figured out. In fact, I recently changed my advice because I used to say, start with ChatGPT, go from there and I'll help you make that great. We'll go from there.
However, the techniques are undergoing some radical changes, especially with generative AI.