And with generative AI and tools, we have something called the Adobe Express in market, and our generative AI offering is called Firefly. These types of tools make people feel more creatively confident right away. It's pretty amazing to see people that would never pick up a pen and draw or suddenly feeling confident. So I would say that's like wave number one. Wave number two that we talked about a little earlier is the fact that creative professionals can now explore 10X the surface area of possibility. These tools are making them so much more efficient. And some people are like, "Oh my gosh, creative pros are going to be replaced." No. No, no, no. They're not. They're just going to find 10X better solutions. They're going to have that capability to explore more possibilities. And that's what makes design great, is finding, exploring more surface area.
And with generative AI and tools, we have something called the Adobe Express in market, and our generative AI offering is called Firefly.