Chris Miller: I'll admit I'm definitely not an SEO expert. I've been fortunate to work with some of the best marketers in the world who I think are bonafide legends at this point in terms of what they've been able to achieve at HubSpot and building that lead and signup machine. What I will say is being really aggressive about experimenting with new channels is so important, and diversifying your channel mix is so important because things can change overnight and that might disrupt your entire funnel. Like a Google algorithm change can have a massive impact. If you're reliant on app store optimization, a change in Apple's algorithm might have a massive impact. What we're seeing with generative AI, I think there's a lot of people losing sleep at night because it's unclear how this is going to impact SEO writ large. If that's what fuels your entire business is being on Google search result page, then what's going to happen in this new sort of world we're about to enter?
What we're seeing with generative AI, I think there's a lot of people losing sleep at night because it's unclear how this is going to impact SEO writ large.