Lenny: In terms of the economic utility, the Venn diagram of Boz, of News Feed and ads, create $1 trillion dollars of value. Andrew ‘Boz’ Bosworth: It's not- Lenny: Well done. Andrew ‘Boz’ Bosworth: It's not nothing, not nothing. Lenny: [inaudible 00:37:27]. Andrew ‘Boz’ Bosworth: We're proud of that work. Lenny: You have this quote in one of your posts about the News Feed where you said, "It consumed me more fully than anything in life had ever consumed me. It opened up to me the truth that when you're passionate about something, you do better work, you do smarter work and you're, in order of magnitude, more productive." Andrew ‘Boz’ Bosworth: There's no substitute for it. One thing I've learned about myself since that post actually is just the degree to which I am somebody who is inclined to be passionate about things. And it's a gift that I'm lucky to have, and I understand that's not every person. And so actually the ads thing is a good example. When Mark told me to go work on ads, I was like, " No, I don't want to. I don't think I have a passion for that." I had this idea of myself. I had a very strong identity of myself as this AI infrastructure product guy, and I was working in this space and nope, I was wrong. I just am a guy who gets excited about things. Once I get into ads, it's like, "Oh, this is fascinating. It's a three-sided marketplace, and there's all these different..." It felt like I was playing chess times in terms of the moves with the other players in the industry, and I was super pumped about that.
I had a very strong identity of myself as this AI infrastructure product guy, and I was working in this space and nope, I was wrong.