And so that's more of a rant, I guess, than a hot take. But I also think this is one of those things that AI starts solving, especially all this generative AI because now you can just throw all that stuff into a workload and then all of a sudden you'll get back a lot of the sentiment or all that kind stuff so you don't even to do the hard part anymore. Yeah, that's my rant. Lenny: Love the rant. Maybe one follow-up question. Why do you think it is that companies don't do this? I love the point you made of the retweeting, "Yeah, research is great." Writing blogs that research is use useful, "We've got to do research." Why do you think companies don't do it? And then what's one thing that maybe they could do tomorrow that'll bring them closer down that path?
But I also think this is one of those things that AI starts solving, especially all this generative AI because now you can just throw all that stuff into a workload and then all of a sudden you'll get back a lot of the sentiment or all that kind stuff so you don't even to do the hard part anymore.