In the real world, you have to cut through the clutter while they're going to their Barry's bootcamp, while they're doing their job, while they're raising their kids, et cetera, et cetera, while they're walking, while they're on the subway. An isolated fake experiment doesn't give you actionable insights and often is directionally wrong. Lenny Rachitsky: Interestingly on that line, there's a few companies that are launching, Simile is one, that is simulating humans. I don't know if you heard about this company. They basically are building AI models of the actual people so that you can simulate your marketing launch and your product experience with people before you launch.
They basically are building AI models of the actual people so that you can simulate your marketing launch and your product experience with people before you launch.