Lenny Rachitsky: Okay. I want to take a step back and think about, just kind of reflect back. It's been 15 years since you've been working on Snap. You launched about 15 years ago. I'm curious just what are some of the maybe biggest lessons, maybe the hardest lessons you've learned over the past 15 years, things that you're like, "Oh, I didn't realize this as I was starting this company." Evan Spiegel: Yeah, I think it's hard to comprehend how much the job changes over time. I mean, it's really quite extraordinary to go from my job in the early days with Bobby and I was helping design the product, but I was also answering customer support emails. I was trying to get our legal filing sorted out. I was trying to raise money. As the company grows and things evolve, so much more of the job is about leadership, about making sure you're really developing people, selecting the right people to be on the team, developing the culture, doing that really, really seriously. And in some ways, creating a structure that can enforce that to have a cohesive culture and a vision around the company, it becomes about strategy, managing through enormous change like what we're seeing with artificial intelligence today, but also several years ago, managing through the pandemic or managing through rebuilding our advertising platform as the landscape changed.
And in some ways, creating a structure that can enforce that to have a cohesive culture and a vision around the company, it becomes about strategy, managing through enormous change like what we're seeing with artificial intelligence today, but also several years ago, managing through the pandemic or managing through rebuilding our advertising platform as the landscape changed.