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In our conversation, we focus on three topics: creating your own category, when it makes sense to explore that, when to avoid it and how to go about it; building your brand and rebranding when it makes sense to, and building opinionated software. I've never seen a post or a podcast get as deep into category creation or rebranding, and I'm confident that you will learn something valuable from this podcast. With that, I bring you Barbra Gago. This episode is brought to you by AssemblyAI. If you're looking to build powerful AI-powered features in your audio or video products, then you need to know about AssemblyAI. AssemblyAI is the API platform for state-of-the-art AI models that thousands of product-led growth companies like Spotify, Loom and CallRail are using to infuse AI into their products. With simple APIs, developers and PMs can get access to powerful AI models for transcription, summarization and dozens of other tasks that are fast, secure and production ready. All of their models are researched and trained in-house and continuously updated by their team of AI experts, which for a PM makes it easy to build and ship new AI-powered features.

With simple APIs, developers and PMs can get access to powerful AI models for transcription, summarization and dozens of other tasks that are fast, secure and production ready.

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