Have I set us up for success so that as we grow, our cost per user or cost per seat comes down and how much more efficient are we because of that? The ideal world is that you actually are growing as a business making more money, hiring more people, acquiring more users, and your total cost of tooling per person goes down. That's like the dream. And there's lots of ways you can build that financial model, but I mean that's what I think most marketing technology leaders should strive for is to make sure that they're controlling costs over time because most businesses don't. There can be some goals that are discreet in nature that are not cost-efficient, but more like net capability related. So, it's like, hey, we want to design a first party system that's world-class that achieves these three goals, right? Maybe you want to incorporate artificial intelligence into some part of our product platform and incorporate third party tools.
Maybe you want to incorporate artificial intelligence into some part of our product platform and incorporate third party tools.