This will be our third time running through this. We found that it's especially valuable for AI startups. So it just turns out that a lot of the complex issues you have to figure out with turning something that may not initially be trustworthy may require a big behavior shift to customers who aren't used to working in this way and sometimes artificial intelligence can produce things that feel kind of alien to people. And so making this stuff actually useful, more than just a chatbot with little stars that's in the corner that says, "Hey, would you like to ask the AI a question about this?" But something that's really meaningful, doing this kind of repeated and we'd run a sequence of Sprints doing it again and again, you work with directly with John and I, we find a really powerful way to get started.
So it just turns out that a lot of the complex issues you have to figure out with turning something that may not initially be trustworthy may require a big behavior shift to customers who aren't used to working in this way and sometimes artificial intelligence can produce things that feel kind of alien to people.