Lenny Rachitsky: Yeah, yeah, AI, it was called machine learning back then. Mike Krieger: Yeah, it was called machine learning still. And so in shutting it down, you know it when you see it in terms of user growth and traction. And I wasn't expecting Instagram growth, but I was expecting or hoping for or looking for something that felt like at its own legs under it and it could continue to compound. I was really positively surprised by how supportive people were when we announced it. There was a bit of like I told you so which sure anything launching you could be like, "This is not going to work." And you're right, most of the time most things don't work. There was actually very little of that. And most people, the universal reception, at least as I received it, was kudos for calling it when you saw it and not protracted doing this for a long time.
Lenny Rachitsky: Yeah, yeah, AI, it was called machine learning back then.