So I still think there would be tremendous skill in creating something truly unique. And my hope would be that what happened with the DAW and that technology jump was you got a whole new genre like EDM that you couldn't really produce it with an orchestra or live. And maybe we'll see completely new music styles with these technologies. I think that would be very exciting. So that's on the positive side, but then you have the rights issue, which I have a lot of empathy for. And Spotify specifically has seen this before. So we had a different technology shift like this, which was the technology shift to online downloads of music and piracy and peer to peer. So first, it was a big technology shift in peer to peer and it was exciting for consumers. More consumers started listening to more music than ever. And I think that's where we are now with generative AI.
And I think that's where we are now with generative AI.