So I think if we are the canary in the coal mine for other industries, what will be interesting is I assume that if you work in an architecture office that you'll be doing less of the drafting, and it's already been a change that's occurred in those offices, but you'll be doing less of the drafting and more of this strategic problem solving around what kind of building is necessary for the client in this scenario, type thing. And so on a practical level, though, some of these conversational AI models are very interesting for us in that when I think about creative testing, for instance, we can have ChatGPT come up with all kinds of variants of copy that we would not have necessarily thought of. It can do a lot of drafting of things like RFP responses, so we can feed ChatGPT 100 previous RFP responses that we've done and have it spit out net new responses to net new questions in a net new RFP, and it's like 80% good and still requires 10 hours of work to massage to the point where we can send it off to a client, but that replaces a week of work with five or six people that it would've previously taken.
And so on a practical level, though, some of these conversational AI models are very interesting for us in that when I think about creative testing, for instance, we can have ChatGPT come up with all kinds of variants of copy that we would not have necessarily thought of.