And so here these big forces that companies are playing with right now are these network effects. And when the new generative AI, we have the possibility of stronger effects than we've ever seen before, but we don't know yet. But the suspicion is that size is what matters, that the size of the data that you could put into the learning algorithm is going to make your AI better. And so again, a big... It's going to matter.
And when the new generative AI, we have the possibility of stronger effects than we've ever seen before, but we don't know yet.