And you've got to be able to think, you've got to be of two minds. Like so many things in business, when you're doing this, you've got to be of two minds. You've got to be convinced of the certainty that you're going to win, and you've got to be willing to shift when things aren't working, and that's a double-jointed exercise that some people can do and some people can't. It's almost a human skill to both commit and to be willing to move. But it's a bet. You should be clear in your own mind about the nature of the situation, the technology that you're betting on. Now, sometimes it's evolving so fast, like generative AI is right now, that you can't be sure.
Now, sometimes it's evolving so fast, like generative AI is right now, that you can't be sure.