>> So when I think about the rise of artificial intelligence, you run a company that has a lot of physical stores. How do you think about any company regardless of whether they are an AI company or not can use this stuff internally to become more productive for themselves as a CEO, for their employees, etc. Like are you guys mandating anything? Are you encouraging the use of this technology in any way? Yeah, we're using a lot of it across the entire org and uh it I'm super
>> So when I think about the rise of artificial intelligence, you run a company that has a lot of physical stores.