consumer behavior changing a lot, which is that they want props, they want prediction markets, they want sports gambling. DraftKings just said that they're doing a thing with I think United Airlines or American Airlines to allow DraftKings in the air like while you're while you're flying, right? Like the world is changing. I mean, we're talking about what happens in SK-II next, we're talking about Micron. Micron is a trillion-dollar company that's has a 120 vol on the stock. Like, you know, that the world is really changing the way people interact with the the capital markets. And so, I don't actually know if the consumers will these other
I mean, we're talking about what happens in SK-II next, we're talking about Micron.