>> measurable, objective targets. >> Exactly. And I think uh a lot of times people have a general idea if they want to solve the problem but they don't really know what they need to do. So those clear targets, measurable targets gives them a north star and built to this you will succeed and I think that's another reason they they are very successful. >> So just to talk about a few of the prizes we've done uh we had the oil spill cleanup prize. One of my one of my favorite stories and yours I'll I'll tee it up and you can you can add on. So,
>> So just to talk about a few of the prizes we've done uh we had the oil spill cleanup prize.