Bret Taylor: Yeah, I'll start with the example and then I'll broaden it. So at Sierra, we help companies make customer facing AI agents primarily for customer service, but more broadly, for customer experience. So if you have a problem with your [inaudible 01:04:58], you'll call or chat with Harmony, who's their AI agent. If you have ADT home security and your alarm doesn't work, you can chat with their AI agent. Sonos speakers, a lot of different consumer brands. And if you think about running a call center, there's a cost for every phone call that you take. Most of it is labor costs, but if you have, let's just say a typical phone call is anywhere between 10 and $20 USD. Some of it's software, some of it's telephony, but a lot of it is just like the hourly wage of the person answering the phone.
Most of it is labor costs, but if you have, let's just say a typical phone call is anywhere between 10 and $20 USD.