Is there anything you could share about which is what you've learned about how to think about pricing for a tool like this or even in general? Julia Schottenstein: Pricing and willingness to pay is such a hard conversation and lots of startups don't do this early enough in their company journey. Likely a side effect of zero interest rates where investors were happy funding GitHub stars and usage and companies never thought about how am I going to make revenue or make money, which is it's important. So for us at dbt Labs, I don't claim to be perfect at it, but we're trying to get a better muscle around it. And I always think about Madhavan who wrote this book Pricing Innovation. I know you've had him on the show before, but he shares that you don't get to decide if you're going to have a pricing or willingness to pay a conversation. You only get to decide what. So it's much better to have that conversation before you build the product than have it when your sales team's trying to sell something and people aren't excited about what you've built, aren't willing to pay for it.
Likely a side effect of zero interest rates where investors were happy funding GitHub stars and usage and companies never thought about how am I going to make revenue or make money, which is it's important.