And so it had a wonderful effect on this really interesting business that they had already built. So yes, it's still doable. We still see people doing it, and I think that there's been a bit of a reckoning in the performance marketing industry pertaining to things like privacy and the changes that Apple made and people being very creeped out at how their data is being used rightfully so. And then obviously the economy in 2022, we had a terrible macroeconomic shift where interest rates rise and inflation's out of control. And so of course the first thing that people cut are typically marketing budgets and we see Facebook and Google and other ad channels directly suffering from that. So all of that said, these storms pass. And so when the economy improves, generally speaking, I imagine people will go back to trying to find as much inventory from a pay per click point of view that they can purchase as possible and figuring out the economics of how to do that.
And then obviously the economy in 2022, we had a terrible macroeconomic shift where interest rates rise and inflation's out of control.