Lenny Rachitsky: I haven't heard that version, I've always heard most companies die have suicide versus homicide. Though indigestion- Brian Halligan: That's true too, by the way. Lenny Rachitsky: Oh man. Okay, so next Halliganism, "Never waste a good crisis." That's something that people hear, I'm curious just what's the lesson here, and then is there an example of this where you learned this lesson? Brian Halligan: I'll just follow on to, most of the good things that happened in HubSpot came out of a crisis because we would take pretty drastic measures to fix it and make sure we didn't do the same thing again. And so, in this particular case, we really rethought how we deployed software, how we thought about making software in a way that was incredibly healthy. And we haven't had a serious outage since. The quality is much better. And kind of an interesting thing with HubSpot is we started as a marketing software company, and we pivoted, had Salesforce came into our market, we pivoted into CRM. And one thing that... If your marketing software goes down, if your workflow, if there's a bug in the workflows or something like that, it's bad, but you survive it, you wait a little bit.
And kind of an interesting thing with HubSpot is we started as a marketing software company, and we pivoted, had Salesforce came into our market, we pivoted into CRM.