And founders just end the Zoom. They end the zoom, and they wait. They wait in their inbox for the next step to come, but it doesn't, it rarely comes on its own. That's the number one tip is, make sure yourself and you log it in your CRM that you always have a next step after. You don't have to be great at sales. As long as you're moving the ball down the field, then, get it into the red zone, and then, figure out how to ask for the money. But you don't have to ask for the money until it's in the red zone. Lenny: Amazing. While we're on this topic, is there a book or a course or anything that you'd just recommend folks go to get better at sales? Just, is there some tactical, "Go read this thing, it'll help you?" Or is it just, it's hard, you're not going to figure it out reading a book?
That's the number one tip is, make sure yourself and you log it in your CRM that you always have a next step after.