April Dunford: Right. One of the key things to think about in all of this stuff that I think we don't think about enough as software vendors is that customers will come to us and they've done their homework. They've Googled around and they've looked at stuff, but that doesn't mean they have perfect understanding of the market. In fact, it's usually far from it. If we think about it, most of the folks in B2B software, most of the time, your buyer has never purchased software like yours before. This is the first time they've done it. And their bosses come to them and said, "Hey, figure this out. Go find us a CRM and look at all the CRMs and figure it out."
Go find us a CRM and look at all the CRMs and figure it out."