Lenny: That makes me think about WhatsApp. And one of the reasons they made it is they were just obsessed with making the app incredibly small and fast. And they started, I think with international markets and then that just ended up being an amazing app so fast and so easy to use. Gina Gotthilf: And still, and now there's things being built on top of WhatsApp. We just invested in a company called Leadsales, and they basically turn your WhatsApp into a CRM, which is amazing because so much business is being done on WhatsApp, and that's not the case here in the US. So you want to understand that you can build something for that. And there are other markets that are using WhatsApp for which that's also going to be useful. And the other thing is I think that emerging or developing markets tend to sometimes skip over things because we're so behind.
We just invested in a company called Leadsales, and they basically turn your WhatsApp into a CRM, which is amazing because so much business is being done on WhatsApp, and that's not the case here in the US.