CRM

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Lenny: [inaudible 00:59:25]. Chris Miller: The deal pipeline, the real old school way, and that was sort of their locus of control for their sales team. Right? And so there are use cases like that if you're a smaller team, you kind of have an acute understanding of the pain points that are like today's buyers that you need to put out. You don't have to deal with the burden of a huge data migration. And the person who's going to be in the CRM day in and day out is also the person who gets to make the final call on what CRM they're going to use. There's a ton of those customers that we never talk to in person, right? And that's awesome too. And so being comfortable with things not necessarily fitting into clean boxes and having conviction that a modular approach or a more hybrid approach is actually the way to optimize for the customer and the business at the end of the day is something that I think we embraced really early on.

And the person who's going to be in the CRM day in and day out is also the person who gets to make the final call on what CRM they're going to use.

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