So they started out as a niche play in an existing category, and that's because that's generally the easiest way to get traction for a company early because what is the job of the market category? The job of a market category is to help answer the question, what is this thing all about? If I'm positioning an existing category, I can say, "Well, I'm CRM for very small businesses." That was Salesforce's initial positioning. I didn't have to explain to you what a CRM was, that already existed. There was already billion dollar company in that space. We know what a CRM is, and I could say "We're CRM for very small businesses. The reason you can use in this very small businesses is we don't have any software. So you don't have to have an IT department to babysit it. It's fantastic."
We know what a CRM is, and I could say "We're CRM for very small businesses.