Marc Benioff: I think you read one of my books, Lenny. Lenny Rachitsky: I know the history of a lot of these things. Marc Benioff: Oh, okay. Lenny Rachitsky: It's one of the most legendary launch events in startup history, so I've heard of it many times at this point. Marc Benioff: It was a crazy moment. I mean, Siebel, who was really the enterprise software company doing CRM, was doing a user conference. I was looking for an opportunity to launch our product, so we hired a bunch of actors. They were doing this event in San Francisco, and San Francisco is very woke, so people expect a good protest. So we got some picket signs at Home Depot and made some signs that said, "The end of software is near," and all kinds of other... "No software," and all these things. We had a lot of funny things on signs. We were running a protest outside of Siebel that they were in the software business, but we were like, "Oh, no, we've got to get out of software. We've got to create the end of software." So we have picketers outside of the streets.
I mean, Siebel, who was really the enterprise software company doing CRM, was doing a user conference.